London Based UX Specialist

With 6 years of experience in

Research, Design and Strategy

My Experience

Jul 2015 - Aug 2016


UX Architect

At Unibet, I was responsible for working across Unibet’s suite of websites 19 across several nations and languages around 40 languages. I worked on innovative new sporting products for the European market, as well as support to the Casino and Poker Teams. This included liaising with User Research and development teams, as well as running customer satisfaction surveys.

May 2015 - Jun 2015


Freelance Senior UX consultant

Breezie is a tablet experience designed for the elderly. I joined Breezie as a freelance senior UX Architect, and conducted ethnographic research with both families and and the elderly. The outputs of which were a structured redesign of the existing Breezie application.

Sept 2014 to Mar 2015

Total Jobs Group

UX Architect

At TotalJobs my major achievement was the production of a one pager website for the the corporate TotalJobs Group website. I was also involved in auditing the website and existing user journeys. This helped to reassess the existing flows including online JBE Sign up.

Apr 2012 to Jul 2014

AIMIA – Nectar Card

UX Specialist

In this role I was able to combine my previous agency experience in this client side role.

By being the first UX specialist in the company I helped to form and introduce new ways of thinking.

Some notable achievements included :

  • Improvement and optimisation of resulting in reduced number of calls to Nectar’s call center
  • Launching new Nectar propositions, including apps and sponsors
  • Creating an in house user testing lab
  • Introduction of AB testing and prototyping
  • Usability vendor selection

Oct 2011 to Mar 2012


User Experience Architect

This was my first exposure to working within a digital design agency. Pixelgroup allowed me to develop my Interaction Design, Prototyping and Information Architecture skills. Many of the projects were team based and involved working more closely with visual and front end developers.

Major clients included The Financial Times, MP & Silva, The Bathstore and Jamie Oliver.

Jan 2011 to
Oct 2011

Amberlight Partners

UX Consultant

My role included scoping, executing and managing research projects and to provide UX direction during client workshops and presentations. I was also involved in proposal writing, project management and stakeholder management.

Clients I have worked with in B2B and B2C industries include Orange, Vodafone, Samsung, SwiftKey, Channel 4, Royal Mail, Everything Everywhere, Proximity, and Sony Computer Entertainment

June 2010 to Jan 2011

HCID Center at City University London


As part of my masters degree I had the opportunity to take part in an internship. At the time it was vital for me to gain some commercial experience.

My role included technical setup and bookings of the City University lab for students and external clients. I was also conducted research regarding use of the Westminster Council website.

Jan 2008 to Sept 2009


Graduate - Information Analyst

After completing my undergraduate degree I earned a place on the EDS graduate scheme. Although this was not a pure UX role I continually showed my interest in UX which in the end motivated me to complete a Masters degree.