Hi I’m Dom, a Lead UX Designer and Researcher

14 years of experience, creating Websites, Apps, TV and Gaming applications. That’s plenty of B2B, B2C, Client, Agency, Start-Up, Retail and Consultancy experience over the years. Currently with NatWest & Ex Meta

Hi I’m Dom, a Lead UX Designer and Researcher

14 years of experience, creating Websites, Apps, TV and Gaming applications. That’s plenty of B2B, B2C, Client, Agency, Start-Up, Retail and Consultancy experience over the years. Currently with NatWest & Ex Meta

Hi I’m Dom, a Lead UX Designer and Researcher

14 years of experience, creating Websites, Apps, TV and Gaming applications. That’s plenty of B2B, B2C, Client, Agency, Start-Up, Retail and Consultancy experience over the years. Currently with NatWest & Ex Meta

Side by Side Offers

Lead Product Designer

Creation and validation of a new feature within the Loans and Credit cards application process to help customers compare and play with their offers.

New Mortgage Proposition

Lead UX Researcher

Digital refresh and optimisation for customers, brokers, intermediaries and internal agents

Find Out More

Meta and Facebook Ads Manager

Lead UX Researcher
Developing the latest versions of Meta Ads Manager and working with users across the world to optimise the advertising experience, from solopreneurs to large multinationals, on both the Desktop and Mobile apps from Meta.

My Design Toolkit

Landlord SASS Project with Open Banking

Lead UX Designer
A new digital service to help landlords manage their properties, finances and Tax Returns.

Property Investment with NFTs

Lead UX Designer
A concept project exploring the possibility of developing property ownership, investment and management with NFT technology.

My Research Toolkit

Mobile Talent App

Talent app for IMG Models, allowing the talent and modelling agency to better manage their events and talent. Read More

3D visualisers for the dream Kitchen or Bathroom

Understanding customer needs when undertaking a serious renovation of their home.

View the Kitchens Project

View the Bathroom Project

Sales Funnels, CRO and Facebook ads

Dedicated creation of a sales funnel to help support a motivational speaker with her British and International Events. Read More

Other Tools at My Disposal

Nectar Online Journeys

The time I helped to generate £1.4 Million in extra revenue and cost savings just with Good UX. Read More

More Work and Case Studies in My Portfolio

User Research is my Bread and Butter

User Research Skills

  • Lab Based and Remote Interviews

  • Ethnography and Contextual Enquiry

  • Workshops and Focus Groups

  • Surveys and Quantitative Studies

  • Competitor Analysis and Personas
  • User Journeys and Empathy Maps

  • Ecosystems and i*Star Mapping

  • AB and Multivariant Testing

Design and Build makes me a better Researcher

Design and Tech Skills

  • Wireframing and Prototyping
  • HTML, CSS and Twitter Bootstrap
  • Responsive Design

  • SASS, B2B and B2C

  • Wordpess Theme Developement
  • Sales Funnels and eCommerce
  • Photoshop and Graphics

  • Design Systems