Turning complex product problems into clear, confident decisions
I'm a senior product designer with deep UX and research experience. I've helped teams across Global tech platforms, Government, B2B & B2C navigate complexity, reduce risk, and design solutions that deliver measurable impact.
View My PortfolioTrusted by Leading Brands
15 Years Solving Repeat Problems
Mobile first, responsive design, accessibility. I've navigated every major shift in digital design and solved these challenges dozens of times.
Enterprise Grade Process
Big tech experience at Meta combined with regulated industries including banks and GDS. You get the quality, rigour and agile delivery expected from enterprise environments.
Research Driven Decisions
Evidence based design backed by quantitative analytics and qualitative user testing. No guesswork, no subjective debates.
Business Focused Impact
I speak revenue, conversion rates, and KPIs. Design decisions tied directly to measurable business outcomes.
Trained at Meta
Enterprise UX research methods, rigorous testing standards
Government-Trusted
Security cleared, GDS standards, public sector delivery
Enterprise-Proven
FTSE 100 ready, NatWest, Santander, Nationwide experience
Results-Driven
£1.4M+ revenue generated, 40% conversion improvements
Working with me means:
Increased Revenue
Better conversion, reduced drop-off
Less Rework
Get it right first time, save budget
Customer Clarity
Research reveals what users actually want
Faster Delivery
15 years of pattern recognition = speed
The £1.4M Problem I Solved for Sainsbury's Nectar Card
Sainsbury's Nectar Card faced a critical issue. With over 18 million customers nationwide, three essential online processes were broken:
- Lost card replacement
- Forgotten password reset
- New customer registration
The poorly implemented flows generated a flood of negative social media comments and overwhelmed the call centre with support requests.
These weren't edge cases. They were everyday needs affecting millions of users.
Through UX research, agile cross functional collaboration, and iterative testing, I redesigned these critical user journeys to eliminate friction and restore customer confidence.
The Impact
- Completion rate jumped from 47% to 87%
- Social media complaints dropped to zero
- Additional revenue: £1.4M annually
- Customer service calls eliminated
Tools & Skills
Technologies and platforms I use to deliver exceptional user experiences
Design & Prototyping
Figma
Sketch
Miro
Axure
Photoshop
Bolt
Lovable
ChatGPT
Claude.ai
User Research & Testing
UserTesting
dScout
Optimal Workshop
Maze
UserZoom
Qualtrics
Analytics
Google Analytics
Hotjar
PowerPoint
Excel
User Research is my Bread and Butter
User Research Skills
- User Interviews and Contextual Enquiry
- User Journeys and Empathy Maps
- Usability Testing and Remote Testing
- AB and Multivariant Testing
- Surveys and Quantitative Studies
- Card Sorting and Tree Testing
- Competitor Analysis and Personas
- Analytics and Heatmap Analysis
Design and Build makes me a Complete UX Professional
Design and Tech Skills
- Design Systems and Component Libraries
- Wireframing and Prototyping
- Responsive Design and Mobile First
- Accessibility and WCAG Compliance
- HTML, CSS and JavaScript
- WordPress Theme Development
- Design Ops and Process Optimisation
- Cross Functional Collaboration
Looking for a Senior Product Designer with deep UX Design & Research experience?
I work at the intersection of research, design, and delivery, helping teams turn uncertainty into clear, actionable direction.
I'm comfortable leading, collaborating with senior stakeholders, and staying hands-on with the details that shape a good product.
Those small moments of iteration and improvement that gradually shape the right product? That's what excites me most.